Thai Beverage Public Company Limited (ThaiBev) is set to present a range of environmentally friendly products at the THAIFEX – Anuga Asia 2024 event.
Held at IMPACT Arena, Muang Thong Thani, the event is Asia’s largest food and beverage trade show, running from May 28th to June 1st. The event operates under the theme “Beyond Food Experience,” emphasizing innovative and sustainable solutions in the food and beverage industry.
ThaiBev aims to highlight its leadership in the integrated food and beverage sector within the ASEAN region. The company is dedicated to advancing its business alongside sustainable, social, and environmental practices. At the event, ThaiBev’s booth will feature a comprehensive display of beverages and food products catering to trade partners and consumers of all ages. Activities will include product demonstrations, tastings, and giveaways, showcasing eco-friendly innovations and sustainability projects.
Highlighted projects include the “Green Blanket” initiative and the “Island Model” packaging management project. The latter, in collaboration with Samui Municipality and local recycling businesses, aims to reduce waste by collecting and recycling glass bottles, generating income for local vendors. This project has expanded to Sichang Island and plans further expansion to Koh Larn and Koh Samet in the coming years.
ThaiBev will also showcase Oishi Green Tea’s “Eco-Friendly Cap” innovation. This design attaches the cap to the bottle, facilitating easier collection and recycling. This initiative targets reducing plastic waste, particularly bottle caps, which are prevalent on beaches worldwide. (NNT)
