The Tourism Authority of Thailand (TAT) revealed that after Thailand passed the draft bill on same-sex marriage, the European market has become more enthusiastic about traveling to Thailand. This development is expected to have a long-term positive impact on tourism.
TAT’s Deputy Governor for Europe, Africa, the Middle East, and the Americas, Siripakorn Cheawsamoot stated that following the passing of the marriage equality bill, TAT offices across Europe have reported an increasingly positive perception of Thailand. This bodes well for tourism, reinforcing Thailand’s image as a friendly destination for all groups, especially for LGBTQ+ couples. These tourists tend to spend more on unique and high-quality experiences for each other.
TAT’s offices in Europe and America have been promoting diversity for over a decade, although this effort has not been widely publicized. Moving forward, TAT plans to intensify these efforts and organize more projects and activities for LGBTQ+ tourists. While it may be premature to discuss the immediate financial impact, the long-term benefits to Thailand’s image are evident. This will further establish Thailand as a “Tourism for All” destination, where people of all genders, ages, and physical conditions can easily access tourist attractions, services, and activities safely and conveniently.
Dr. Surapong Suebwonglee, Vice Chairman of the National Soft Power Development Committee, added that the new law signals to the global community that Thailand is friendly to all genders. This is a great opportunity to promote Thailand as a destination for the soft power industry, including film, series, books, and the wellness industry, which are all linked to travel to Thailand. He is confident that this will bring a significant economic boost to the country. The government is also preparing to propose Thailand as the host for World Pride 2030.
However, the Soft Power Committee believes Thailand could be ready sooner and suggests organizing music and film festivals promoting gender equality in various regions of Thailand in the future. (TNA)
