RELEASED: 30 Nov 2017 at 04:10
American hotel chain Finest Western Hotels & & Resorts is broadening its portfolio, introducing brand-new brand names in Thailand to capitalise on the growing tourist market.
Olivier Berrivin, handling director for worldwide operations in Asia for the group, stated this year it introduced 2 brand-new brand names in the area– BW Premier Collection and SureStay Plus Hotel by Finest Western.
SureStay Plus by Finest Western, with 28 exceptional and 57 luxurious spaces, opened in Bangkok’s Sukhumvit location this October. The group likewise prepares to open BW Premier Collection Pattaya, including 174 spaces, in 2019.
Following offers to open 8 brand-new hotels in 3 Asian nations– Japan, Thailand and Vietnam– in 2017, Finest Western’s local pipeline now provides 24 hotels with over 1,000 spaces.
” We are preparing to present more brand-new brand names in emerging locations all throughout Asia,” he stated.
Next year, 5 Finest Western brand names are on track to open their doors. These consist of Finest Western Sapporo Odori-Koen and Finest Western Yamagata airport in Japan; Finest Western Hotel City Clark in the Philippines; Finest Western Ahlone in Myanmar’s business capital Yangon; and Vib Sanam Pao in Bangkok.
The brand-new 89 space Vib Sanam Pao, developed particularly for the millennial market, will mark the launching of Best Western’s brand-new Vib hotel idea in Asia.
Another 11 brand-new Finest Western-branded hotels are then arranged to introduce in 2019 and 2020, consisting of 5 in Thailand, where need for lodging continues to rise.
Amongst brand-new tasks, Finest Western Prime Square (48 spaces) will mark the business’s very first entry into Chiang Mai. Finest Western Chatuchak (168 spaces) will serve regional and worldwide buyers going to the popular weekend market, Chatuchak Market, and Finest Western Nada Don Mueang is set to serve quickly broadening affordable provider terminal at Don Mueang airport.
” These brand-new hotels, a variety of which originate from Finest Western’s brand-new generation of hotel brand names, diversify the hotelier’s offerings throughout the area and attract tourists of all types,” stated Ron Pohl, senior vice-president and chief operations officer.
The business’s Asian growth will begin instantly, with 2 brand-new hotels arranged to open in Indonesia prior to completion of 2017– Finest Western Kamala Jimbaran in Bali and Finest Western Kindai Hotel in Benjamasin.
Given That 2015, Finest Western has actually introduced 8 brand-new international brand names, increasing its portfolio to 11 brand names covering nearly every area of the marketplace, from economy SureStay Plus Hotel by Finest Western to the high end BW Premier Collection. The hotelier is likewise accommodating millennials with its Vib and GLo principles.
Finest Western has a portfolio of 55 hotels and resorts all throughout Asia, offering more than 7,400 spaces and suites. The business runs 9 hotels in Thailand.
