Enthusiasm– according to Fred Mouawad, business owner and 4th generation co-guardian of the century-old Mouawad jewellery home– has to do with feeling.
” It’s the sensation. It’s the fire you feel in your tummy,” he stated. Behind him, predicted on a big screen in a theatre inside Nongnooch Garden Pattaya, was a photo of the “Flame of Enthusiasm”– a charming increased gold-plated crown decorated with citrines, topazes and diamonds. It was crafted specifically by Mouawad for the winner of Miss Universe Thailand 2021 pageant.
The real crown– valued at 3.5 million baht– was likewise shown in the very same space, stunning under the light in front of 30 pageant candidates on the day prior to the last competitors. Upon closer appearance, intense heart-shaped citrines, 8 of them weighing 65.74 carats in overall, symbolize the universal sign of love. Enthusiasm, as the stating goes, is from the heart after all. In addition, the top of the crown, which symbolises the head, includes 168.49 carats of white topazes and 3.83 carats of white diamonds.
” Enthusiasm needs that we align our heart with our mind in such a way that does great for others and the world. Whoever wins the Flame of Enthusiasm crown will have the power and the enthusiasm to make an amazing and favorable effect,” mentioned Mouawad.
Anchilee Scott-Kemmis, Miss Universe Thailand 2021, using the Flame of Enthusiasm.
Last Sunday, the pageant world and basic audiences alike seen as the crown was provided to the Thai-Australian charm Anchilee Scott-Kemmis who is understood for her body positivity project #RealSizeBeauty. Crowning Anchilee was none aside from her predecessor Amanda Obdam, Miss Universe Thailand 2020, who was using her Power of Credibility crown, likewise crafted by Mouawad.
The Flame of Enthusiasm is Mouawad’s 2nd crown produced for the Miss Universe Thailand pageant, and the 5th overall that has actually occurred from the collaboration in between Mouawad and the Miss Universe Organisation.
In crafting the crown, Mouawad stated everything began with a concept– “a characteristic or quality that can be a force for great on the planet”. Previous crowns the jewellery home has actually produced for the pageants have actually focused on styles of unity, hope and positivity, which were then equated into the colours and styles that can finest reveal the concept. After months and numerous sketches, the style was settled and provided to knowledgeable artisans.
Anchilee Scott-Kemmis, centre, Miss Universe Thailand 2021, and her runners-up.
These 5 crowns, in addition to a lot of Mouawad’s productions, were all produced by Thai artisans.
” As a business, although we’re global, we take a great deal of pride in stating that a few of our diamonds, even [those on the] world records, are really produced by extremely knowledgeable Thai artisans. We take pride in that. Thailand is producing lots of crowns for the world,” stated Mouawad.
The gems utilized were sourced worldwide from credible, conflict-free sources with traceable origins, something Mouawad feels is extremely crucial in today’s organization.
” Customers wish to know what they are purchasing,” he stated. “They wish to rely on the jeweller and wish to know that the jeweller is sourcing the item in an ethical method. Not just for diamonds, however likewise for other high-end items like food. Increasingly more, individuals wish to have the ability to determine the source in the food organization all the method from farm to fork. And, in the diamond organization now, we state from rough to jewellery. In our case, it’s from rough to ring.”
Fred Mouawad holding the Flame of Enthusiasm.
Back in 2010, Mouawad– a business owner of a still-growing portfolio of business under Synergia One, of which he is the creator and chairman– entered his function completely as the 4th generation co-guardian together with his siblings Alain and Pascal to continue the household organization that has actually long served royalty and members of upper class.
As part of a brand-new marketing effort, the business approached the Miss Universe Organisation (MUO), proposing a possible collaboration, however they weren’t able to settle on the terms and the concept was dropped. The interest was revived later on following completion of the Victoria’s Secret Style Program in 2018, of which the jewellery home was a veteran partner. The relationship with the MUO hence started in 2019, with crowns being produced for the 3 pageants related to MUO, consisting of Miss Universe, Miss U.S.A. and Miss Teenager U.S.A..
” What I like about Miss Universe is that it’s not almost charm,” stated Mouawad. “It’s likewise how you can utilize your charm and intelligence to make a favorable influence on society. So, it truly bodes well with who we are as a business and what our company believe in.”
Relating to the crowns, he included: “We are jewellers to royalty. So, developing a crown is natural. Today we’re doing it for the pageant world. That association has actually been extremely favorable for us and we prepare to continue for a variety of years.
” A crown can be a part of royalty. However a crown can be a crown of accomplishments. It might be your own crown. Your own viewpoint. Your own world. It has a great deal of various significances. And a crown, when you take a look at jewellery, is still among the most symbolic and among the most telling of all jewellery pieces.”
In Mouawad’s sponsorship for the Miss Universe Thailand pageant, the crown is for each winner to keep. For this reason, it has now end up being a yearly difficulty for the group to come up with a brand-new style. The objective is not to finest previous productions, however rather to display various type of charm, Mouawad commented. He included that he’s currently considering the crown for next year, which he’s attempting to get his boy to style.
It’s been over a years given that Mouawad has actually been running the household organization– a job he confessed was challenging. Prior to he started, he was utilized to being his own employer. Now, nevertheless, he shares that obligation with his siblings.
Surrounded by model, Fred Mouawad provided the crown to Piyaporn Sankosik of TPN Global, nationwide director of the Miss Universe Thailand pageant.
” It teaches you a lot about how to discover the best location for each relative prior to considering organization efficiency. We put household initially. That’s the conclusion,” stated Mouawad.
He then elaborated on the household’s co-guardianship design, which includes him and his siblings securing the heritage and making essential choices together. Nevertheless, the everyday executions are managed by the management group in order to reduce friction and secure the household’s relationship. As the 4th generation, he’s likewise signed up with by the 5th generation of co-guardians who are his kids. And among his future objectives will be to groom them to perpetuate the century-old heritage of the Mouawad tradition.
In handling such a service and bring it forward into the modern-day world, Mouawad stated it’s vital to transform business all the time.
” I believe the most tough thing is to be pertinent. We constantly state to ourselves, ‘How does the world appear like today? What do customers desire today? What will they likely desire 5 to ten years from now?’.”
Partnering with the Miss Universe Organisation was one such effort that has actually shown to be productive. And Mouawad stated the business will continue to utilize that relationship in the coming years. As part of the business’s next stage, he exposed that Mouawad will quickly release an e-commerce platform and supply a more available rate point rather of concentrating on simply customers at the extremely leading end.
The marketplace sector of the US$ 1,000 (33,000 baht) to $20,000 rate point for high-end jewellery is growing, he stated, whereas the $1 million and above is diminishing with time.
” Obviously, you have a great deal of individuals who can invest over $1 million. However, for us to construct a service around the million-dollar-plus only pieces, it restricts our capability to touch the bigger population,” stated Mouawad.
