Green Food Factory Co, the operator of the Salad Factory dining establishment chain, is increase its growth and raising its brand name awareness to capitalize recuperating tourist and strong need for organic food.
According to president Piya Dankum, the business looks set to invest 70 million baht to broaden its organization this year, consisting of opening 9 brand-new branches of Salad Factory in Bangkok and surrounding places to reach various target groups.
The strategy would bring the overall variety of branches to 39 by the end of this year.
” The nation’s resuming and quickly recuperating tourist have actually set off a rise in foreign arrivals, assisting revitalize the general economy while the organic food sector is anticipated to continue growing,” stated Mr Piya.
He stated the very first provincial branch is set to open at Central Pattaya Beach on April 12.
The branch will have a special menu of healthy meals not readily available in other places such as seafood in the very first stage and prepare for in your area sourced active ingredients in the 2nd stage after running for the very first 4 months in Pattaya.
The business runs 3 dining establishment designs– complete stores, compact and kiosks– that have the ability to rapidly adjust to brand-new difficulties and use higher availability in a quote to deal with quickly altering consumer needs.
In 2023, the business will focus mostly on broadening the complete store principle.
In addition, it will remodel its 4 existing dining establishments to be more trendy and modern-day in regards to style and service to please the requirements of consumers.
It will likewise present brand-new items and brand-new meals by means of 15 cooperation jobs with regional and worldwide partners.
The business will likewise produce brand-new profits from non-restaurant organizations such as salad dressing and ready-to-eat food organizations and open brand-new sales channels.
” With all our techniques, we anticipate to raise our brand name awareness and go for Salad Factory to turn into one of the leading identified organic food dining establishment chains in addition to amongst the food cycle that consumers go to each week,” Mr Piya stated.
The Salad Factory dining establishment chain went into Thailand’s organic food organization a years earlier by opening its very first branch in Muang Thong Thani. The chain serves a range of healthy salads with 250 menu products.
In 2019, its organization proliferated after Salad Factory signed a joint endeavor arrangement with Central Restaurants Group.
Thanks to Thailand’s non-stop growing organic food market, Mr Piya stated there are a lot of chances in this organization if the brand name establishes itself regularly to be able to fulfill quickly altering customer requirements.
In 2022, the organic food market was valued at 5 billion baht, up by 50-60%. There are 5 prominent brand names in the organic food section consisting of Sizzler, getfresh, Ohkajhu, Farmfactory and Jones Salad.
Thailand’s food market deserved 141 billion baht in 2022, up 14% from 2021.
” The outlook for Thailand’s organic food market looks beneficial and is anticipated to continue to grow in 2023. The marketplace looks set to take pleasure in a bumper year as an outcome of the pandemic relieving off and the go back to normality,” Mr Piya stated.
With all its organization techniques, the business anticipates sales to grow by 70% to 720 million baht in 2023, up from 438 million baht in 2022.
