Behind the success of being at the leading edge of the high-end cars and truck circulation market, Peter Rudolf Rohwer, handling director of Porsche Thailand by AAS Group, has actually led the business by releasing crucial methods that have actually added to its amazing accomplishments in providing consumers an important service and enhancing the business’s sustainability.
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- Finest CEO for Quality in Worth High-end Automobile Circulation
- Peter Rudulf Rohwer, Handling Director of Porsche Thailand by AAS Group
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” We are motivated by our creator, Ferryboat Porsche, in all that we do. Ferryboat Porsche might not rather discover the cars of his dreams, so he chose to construct it himself. Here at Porsche Thailand by AAS Group, we handle business with this exact same pioneering spirit– honouring the heritage of our past, however constantly looking ahead and innovating for the future,” Mr Rohwer informed the Bangkok Post
For instance, Porsche Centre Bangkok was among the very first licensed Porsche Classic Partners worldwide, symbolizing Porsche Thailand’s dedication to the brand name’s abundant heritage.
Yet at the exact same time, Porsche Thailand by AAS Group is completely dedicated to the future of electrical movement, with its very first high-performance charging website released in 2015 in Bang Yai district of Nonthaburi, Mr Rohwer stated.
” With efforts like this, we are among the leaders in the field of electromobility, making it possible for smooth long-distance EV travel in Thailand and beyond by developing the longest high-performance charging path in Southeast Asia from Bangkok to Singapore to support the need for present and future amazed Porsche cars,” he stated.
Having actually gotten the award for Quality in Worth High-end Automobile Circulation, Porsche Thailand by AAS Group has remarkable strategies and efforts that have actually placed it at the leading edge of this market.
Mr Rohwer stated the Porsche brand name was currently unique, however this year, Porsche Thailand by AAS Group has actually doubled down on its brand name events by arranging a long-lasting, unique anniversary project– marking thirty years of sustaining Porsche enthusiasm in Thailand.
” This regional turning point was made more unique as it accompanied Porsche’s really own 75th anniversary of cars.
” We honoured the symbolic significance of colours and the vibrance of our Kingdom throughout this project, culminating in a legendary expose at the start of the year: a scandal sheet 911 cars made simply for us, the 911 Carrera GTS– thirty years Porsche Thailand Edition, developed in 7 various ‘paint to sample’ tones honouring the colours of the Thai week in partnership with Porsche Exclusive Manufacture.
” Later on, we likewise developed an unique tennis shoe collection with Puma with the exact same vibrant style, connecting to a more youthful target market, to increase our awareness among this sector,” he stated.
Alongside this interesting brand name project, Porsche Thailand by AAS Group likewise showcased brand-new methods to reach its consumers, for instance, with the resumed and revitalized Porsche Studio Siam Apotheosis in Bangkok. The business is aiming to broaden its nationwide circulation footprint with brand-new Porsche Centres in Thailand– Porsche Centre Kalaprapruek, Porsche Centre Bangna and Porsche Centre Pattaya, he stated.
” Our consumers require the very best, and we offer it for them. Previously this year, Porsche Thailand ended up being the very first market in the Porsche Asia Pacific area to formally use the Manthey efficiency sets, making it possible for consumers to open much more possible from their high-performance cars,” Mr Rohwer stated.
While following an enthusiasm in supplying the very best car’ experience, Mr Rohwer stated Porsche Thailand by AAS Group has actually stabilized its enthusiasm with sustainability and surrounding neighborhoods. The most satisfying thing business can do is to support its consumers and fans’ regional neighborhoods, he included.
” It does not matter if your consumers or fans are young or old, female or male, not yet owning a Porsche, one year into Porsche ownership, or on their 5th Porsche cars; the enthusiasm of the Porsche neighborhood in Thailand is renowned around the world– likewise thanks to highlight occasions such as ‘Das Treffen’– and this has actually led to a varied and successful Porsche culture.
” As an organization, our objective is to participate in this neighborhood and provide much more raised experiences so our neighborhood continues to grow,” he stated.
” We’re experiencing a significant modification in the automobile market. And we will experience more modifications in the years to come than we have more than the previous 50 years. When it pertains to change, we concentrate on what is essential, on what has actually constantly made us strong.
” What forms the core is the effective brand name ‘Porsche’, our mentally charged items, and our essential resources, which are individuals– our staff members– who promote modification with enthusiasm and a pioneering spirit. A positive technique, strong partners, and a robust service design form the basis,” he stated.
Porsche Thailand by AAS Group, Mr Rower stated, is dedicated to returning by being more accountable for the environment. This year, the business will support a clean-up objective on the Chao Phraya River, to name a few efforts.
He stated Porsche Thailand by AAS Group has actually grown considerably over the last thirty years to turn into one of the most lively and interesting markets for Porsche, both from an international and local viewpoint, and sales in Thailand will continue at a constant speed.
Porsche Thailand intends to sign up a record variety of brand-new Taycan sports EVs as the shift to electromobility gains speed. Because the Taycan was released in Thailand in 2020, more than 600 systems have actually been signed up.
” Together, we will continue to keep the imagine the cars alive in Thailand,” Mr Rohwer stated.
