Green Food Factory Co, the operator of Salad Factory, will assign 200-250 million baht to broaden its company throughout 2022-2026 in a relocate to construct long-lasting development.
Piya Dankum, the business’s president, stated the healthy food pattern has actually grown for a number of years, especially in 2022 when sales of a number of natural food chains grew by 50% as individuals paid more attention to looking after themselves following the Covid-19 pandemic.
He pointed out the variety of healthy food dining establishments, which has actually increased from 4-5 chains over the previous years to around 20 chains at present.
Thailand’s natural food market is presently valued at 4-5 billion baht, and 5 leading brand names– Sizzler, getfresh, Ohkajhu, Farmfactory and Jones Salad– control the sector.
To capitalise on the growing need for healthy food, Mr Piya stated his business prepares to open 8-9 brand-new Salad Factory dining establishments every year from 2022 to 2026, using different designs to reach a more comprehensive client base. Each dining establishment will need a financial investment of 40-50 million baht.
” In spite of the difficulties presented by the pandemic, the dining restaurant company and Salad Factory have actually effectively recuperated, especially in the 2nd half of 2022,” Mr Piya stated.
Throughout the very first half of this year, the business opened 4 brand-new dining establishments in Bangkok and its residential areas, with prepare for an extra 5 dining establishments in the latter half of 2023, concentrating on upcountry places such as Nakhon Pathom, Nakhon Sawan and Pattaya, Chon Buri.
” Partially to check out blue ocean markets, we are now constructing a brand-new S-curve company by presenting brand-new items and improving the dining experience for consumers by teaming up with tactical partners,” Mr Piya stated.
The business just recently partnered with Thammachart Seafood Retail Co, an importer of seafood items, for the launch of the “Taste of New Zealand” project, showcasing a premium choice of foodstuff imported straight from New Zealand.
This project includes the intro of premium-grade kingklip fish and hoki fish, thoroughly sourced from New Zealand, and specifically included in a specifically crafted menu by Salad Factory. The project is set to range from now up until Oct 1, 2023.
According to Mr Piya, the project is anticipated to bring in a considerable boost in clients, boosting Salad Factory’s sales by 10-15%.
Green Food Factory anticipates its sales to reach 600 million baht this year and boost to in between 1.2-1.5 billion baht in the next 5 years.
Sunsanee G. Davies, primary marketing officer of Thammachart Seafood Retail, stated the cooperation with Salad Factory is anticipated to assist raise client fulfillment.
Thammachart Seafood items are presently readily available at over 200 leading stores throughout the nation, while it likewise provides its items to 20 of its own dining establishments, consisting of 80′ below, The Dock Seafood Bar, The Lobster Laboratory, and Ocean Bar by Thammachart Seafood.
