Company upgrades target two times this year
LG Electronic Devices (Thailand) Co, the supplier of LG cooling items, has actually remodelled its marketing techniques after experiencing a rise in sales credited to the scorching heat.
Amnaj Singhachan, the business’s senior marketing supervisor, stated LG modified its sales targets for cooling items two times this year since of unmatched need associated to the heat.
In January, need increased by 10%, then it rose by 15% in February and March. Sales of LG grew by 70-80% throughout April through all circulation channels, consisting of modern-day and standard trade.
The overall cooling market is anticipated to grow by 50% in 2023, the greatest rate in numerous years.
” The peak sales duration for cooling items is normally February and March, however this year we still see considerable need. We intend to offer 30,000 systems throughout the hot season,” stated Mr Amnaj.
He stated there is item need throughout all client groups, especially in the North and Northeast, where need is driven not just by the hotter weather condition, however likewise by an extreme dust issue. This increases need for cooling items that consist of air treatment functions, stated Mr Amnaj.
In addition, need has actually increased in the eastern area, consisting of Pattaya, partially since of the healing of the tourist sector, he stated.
” We have actually signed up excellent sales of our items this year throughout all earnings levels,” stated Mr Amnaj.
” The scorching weather condition has actually drawn in brand-new clients, particularly in the medium- to low-income group, to acquire cooling items.”
The business extended the work of part-time sales agents till June, a month longer than in its previous strategy, he stated.
LG Thailand likewise continued its 0% instalment promo for another month, while its roadshows at car dealerships throughout the nation are anticipated to last an extra 3 months.
The business prepares to designate more marketing spending plan to promote its items through online media. A/c sales in Thailand tallied 23 billion baht in 2019, up 29% year-on-year.
Nevertheless, numerous aspects consisting of the pandemic caused require for cooling items to dip to 20.9 billion baht, 20.6 billion and 19.7 billion in 2020, 2021 and 2022, respectively.
