Taking tourism to the future

The Visionary: Marisa Sukosol Nunbhakdi has actually been promoting the requirements of embattled Thai hoteliers throughout the pandemic, composes Dusida Worrachaddejchai

” Absolutely nothing comes easy. You require to have grit and strive to be successful. These are life lessons I have actually found out throughout 33 years in hotel organization,” stated Mrs Marisa.

As tourist goes into the 3rd year of the worldwide pandemic amidst a sluggish healing, a remarkable effort to sustain the sector is still required, especially from the economic sector, which has actually worked together with the federal government.

Throughout the most difficult period for hotels, the Thai Hotels Association (THA) led by president Marisa Sukosol Nunbhakdi has actually taken a leading function in the nation’s resuming efforts, specifically the continuous Test & & Go quarantine exemption plan, where hotels need to deal with the very first RT-PCR test for all incoming visitors.

Mrs Marisa stated Covid-19 has actually been the worst crisis most tourism-related operators and organizations have actually ever experienced, making the THA president post an excellent difficulty. She has actually been president because August 2020.

Prior to president, Mrs Marisa worked for the association for several years as environment chairman, promoting green hotels.

She stated the association has more than 1,000 hotels as members and management brings with it heavy duties due to the fact that THA can not leave anybody behind, whether they are worldwide hotel chains or in your area owned independent hotels.

The position needs her to perform research study and stay up to date with present styles. She collects upgraded details on numerous subjects from conferences with both public and personal celebrations to interact with members.

The crucial obligation for THA is to react to hoteliers’ requirements.

Mrs Marisa stated THA needs to work together with the federal government and tourism-related companies to develop reliable steps that can assist hospitality companies avert the worst results of the pandemic.

Team effort in between THA committee members with diverse proficiency is important as they collectively look for services and need to consult with a single voice, she stated, specifically if it wishes to deal or send out a strong message to the federal government relating to the difficulty suffered by a number of hundred thousand employees in the sector.

Mrs Marisa is likewise executive vice-president of Sukosol Hotels, running 5 homes in Bangkok and Chon Buri, such as The Siam (Bangkok), The Sukosol Bangkok and the Siam Bayshore Pattaya.

After finishing with a Bachelor of Arts degree, she signed up with the household organization to assist her mom, Kamala Sukosol, in 1989.

Working as a hotelier needs self-learning abilities to comprehend every procedure and operation in order to develop an expert organization and services, stated Mrs Marisa. The objective is to boost competitiveness to fight versus foreign business, she stated.

” Absolutely nothing comes easy. You require to have grit and strive to be successful. These are life lessons I found out throughout 33 years in the hotel organization,” stated Mrs Marisa.

The significance of THA has actually ended up being more pertinent throughout the pandemic, as her mom and personnel at Sukosol Hotels value the management function Mrs Marisa plays as an agent of the tourist market.

” We need to be a lot more enthusiastic and work more difficult to eliminate for all our buddies in the market, rather of concentrating on private objectives,” she stated.

BIO DATA

Marisa Sukosol Nunbhakdi

Education

1988: Bachelor of Arts, Barnard College, Columbia University

Profession

2020– present: President, Thai Hotels Association (THA)

Vice President– Lodging Sector, Tourist Council of Thailand

Board Member, Board of Trade of Thailand

2021: Member of Drafting Committee– The National Economic and Social Advancement Strategy (Tourist and Sustainability 2023-2027)

2014– 2020: THA’s Chairman of Environmental Committee

2007– present: Executive Vice President, Sukosol Hotels which includes The Siam (Bangkok), The Sukosol Bangkok, Siam Bayshore Pattaya, The Bayview Pattaya and Wave Hotel Pattaya.