The Tourist Authority of Thailand (TAT) has actually set an enthusiastic target to draw one million travelers from Hong Kong to Thailand in 2024.
Ms. Pornmon Jansri, Director of TAT’s Hong Kong Workplace exposed that Hong Kong travelers are thought about a high-potential market, specifically amongst couples seeking to get married. For that reason, TAT is preparing marketing projects to motivate this group to take a trip to Thailand for location wedding events, provided the varied variety of traveler destinations, specifically beaches and seaside places.
” Each year, there are roughly 50,000 couples from Hong Kong who pick to get wed, with about 10% of them choosing location wedding events abroad, specifically the more youthful generation. These are tourists with high costs power who look for benefit and want to buy problem-free wedding event experiences. Thailand provides a competitive benefit in this regard, as it supplies a wide variety of wedding event places and structured wedding event preparation compared to Hong Kong, where prolonged lines for registration and hotel reservations can be a typical inconvenience, in addition to high expenses,” she described.
She even more discussed that in the very first 7 months of 2023, roughly 454,008 Hong Kong travelers went to Thailand. TAT has actually set a target of 700,000 Hong Kong travelers for 2023, with an approximated typical expense of 10,000 Baht per individual daily, or 30,000 Baht per individual per journey. For 2024, TAT intends to increase the costs of Hong Kong travelers by 10% and raise the variety of Hong Kong visitors to one million.
” The competitive benefit of Thailand depends on its simple availability, with simply a three-hour flight from Hong Kong. This makes Thailand the 2nd most favored location for Hong Kong tourists after Japan. Popular locations consist of Bangkok, Phuket, Samui, and Chiang Mai. Nevertheless, a significant obstacle to broadening the Hong Kong traveler market is the inadequate variety of flights, intensified by the sticking around results of the COVID-19 pandemic, with some airline companies yet to completely resume Thailand-Hong Kong paths,” she kept in mind. ( TNA)
