According to a study carried out by the Tourist Authority of Thailand (TAT), global travelers have actually improved their expense on lodging following the pandemic, with a choice for premium hotels or resorts regardless of greater airlines tickets.
The survey, that included 30,054 travelers in 2023, discovered that the typical costs per journey increased to 50,900 baht, more than previous years. Lodging charges comprised a large quantity of this expense, balancing 23,518 baht per journey.
The study likewise exposed a shift in travelers’ dining habits, with an increase in those who prefer street food, from 63% to 77.3%.
Café hopping is a brand-new activity that is ending up being significantly popular amongst tourists. The TAT saw costs patterns throughout countries, with Middle Eastern travelers investing the most, followed by visitors from Oceania, the United States, and Europe.
The study stressed the altering environment of travel reservations, with most of specific tourists (53.7%) organizing journeys through online channels. In spite of this, travel bureau and trip operators continue to play a fundamental part in the tourist market.
TAT’s digital technique consists of a significant financing proposition for financial 2024 that concentrates on utilizing social networks to draw in possible travelers. Platforms like TikTok have actually experienced substantial development, showing the worth of brief video material in drawing in brand-new visitors.
TAT means to deal with influencers to promote Thailand’s tourist attractions and activities even more, leveraging the worldwide reach of its social networks existence. ( PRD)
