Deputy Federal Government Representative Rachada Dhanadirek divulged that Prime Minister and Defense Minister Gen. Prayut Chan-o-cha has actually bied far a policy to modify tourist strategy and policy according to the scenario. Tourist Authority of Thailand (TAT) is now carrying out a marketing strategy to promote long run tourist from Europe, America, and the Middle East in a quote to make sure that overall tourist earnings reach 1.62 trillion by the end of 2023 as targeted.
According to the Deputy Federal government Representative, travelers from the 3 previously mentioned areas normally invest longer days and more cash than others. The variety of 2,933,660 inbound European, 620,474 American, and 231,206 Middle Eastern travelers were taped in the very first 6 months of 2023. Based upon the analysis on worldwide traveler habits throughout the very first 3 months of 2023 (January-March), travelers from Europe invest approximately 19.40 days and approximately 71,718 baht per individual per journey; those from the Middle East invest approximately 16.17 days and approximately 99,172 baht per individual per journey; and the American travelers invest approximately 15.26 days and approximately 76,297 baht per individual per journey. It is anticipated that the variety of long-haul travelers go beyond 7 million in 2023, creating the overall earnings of over 600 billion Baht.
TAT has actually likewise prepared to open a brand-new workplace in Chicago, U.S.A., in addition to its existing workplaces in New york city and Los Angeles. Target groups will be travelers in Middle America and Canada and charter travelers. Another TAT workplace will likewise be opened in Riyadh, Saudi Arabia to bring in travelers from the Middle East and North Africa. Saudi Arabia has actually ended up being a high prospective market following the nation’s normalization of diplomatic relations with Thailand in 2022. The variety of Saudi travelers checking out Thailand in between January 1 and July 10, 2023 represented 75,652, the greatest to name a few Middle Eastern equivalents.
The Deputy Federal government Representative likewise highlighted that the Federal government aims to promote sustainable, well balanced, and environmental-friendly tourist advancement, while carrying out tourist strategies and policies to accommodate the requirements of travelers. ( PRD)
