Maurice Lacroix, a Swiss high-end watch brand name with 45-year history, just recently released a brand-new line in its ‘AIKON’ collection, to name a few, at the “Aikonic Novelties of 2020 Collection” occasion.
The brand name showcased 26 editions of 5 designs, particularly ‘AIKON Chronograph Skeleton,’ ‘Work of art Embrace,’ ‘Fiaba Moonphase,’ and 2 brand-new ‘AIKON Quartz’ designs that share a special design. The occasion marked the launch of the marque in Asia and a special chance for Thai Maurice Lacroix fans.
Over the last few years Maurice Lacroix has actually concentrated on Asian markets such as China and Hong Kong. Thailand has a growing high-end watch market as domestic “Millennial” customers born in between 1980 and 2003 continue to work out strong costs power. Having actually released in 2016, AIKON’s line of product has actually shown an excellent success with Millennials in the West, specifically in Europe, and was selected to be a flagship product for Thailand.
Mr. Stephane Waser, Handling Director of Maurice Lacroix, stated: “Thailand has actually been a long-established market of Maurice Lacroix, and the love that Thai clients have actually provided to our signature modern design is the factor we picked Thailand as the very first nation in Asia for the current 2020 collection sneak peek. This year, we will prepare our marketing with 2 primary techniques– a sharpened concentrate on AIKON advancement both in regards to quality and style imagination, and a larger series of women designs provided through the Fiaba and Work of art collections.”
Maurice Lacroix’s method is adjusting to the Thai market by arranging more micro-marketing activities, such as roadshows, unique occasions and partnerships with neighborhoods or influencers rather of just displaying at watch fairs to increase customer engagement.
” The difficulty in the Thai market is how to enhance the relationship in between the brand name and Thai clients, and to increase brand name awareness,” commented Mr Waser. “One goal of the launch is to interact with the brand-new generation of Millennials, and assist them acknowledge the modern-day picture of a brand name that can genuinely fulfill their requirements. We hope our different collections, consisting of the 5 latest designs launched previously this year, and the brand name’s activities will thrill those who like and are interested with Maurice Lacroix.”
Mr. Ravis Haetanurak, Brand Name Supervisor Maurice Lacroix (Thailand), stated that FOB (Good Friends of Brand Name) is a marketing method that will be utilized in Thailand. The technique sees familiar brand-characterising celebs picked to represent Maurice Lacroix’s viewpoint on social networks to assist target the best demographics.
” We’re happy to present the very first 2 buddies of Maurice Lacroix for 2020: Mr. Parinya ‘Benz’ Sirisinsuk, a distinguished graphic style artist with ten years’ worth of exceptional works, and Ms. Pimnara ‘Letar’ Saeng-ngern, a world-famous designer. They both genuinely show the AIKON character whether it be modern-day, special or creative,” validated Mr Haetanurak.
In Thailand Maurice Lacroix has both a web sales channel on the Central Online platform plus 8 counters at Siam Apotheosis, Emporium, CentralWorld, Central Chidlom, Central Ladprao, Central Pinklao, Central Celebration Pattaya Beach, and Central Celebration Phuket.
