‘ Central Pattana’ invests THB 200 mil in Q1’s marketing projects, signing up with hands with all celebrations to spearhead effort to drive Thai economy– beginning with the launch of ‘The Great Chinese New Year 2021’ project to commemorate Year of the Golden Ox, with stringent health and security requirements
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- Revealing 3 primary methods: 1) Running a huge effect project focused on increasing costs and completely supporting its occupants; 2) enhancing its company community by partnering with hospitality companies to drive financial development for the primary markets and supporting the federal government in assisting farmers and SMEs; and 3) reacting to the ‘Next Typical’ by maintaining its guard across the country while declaring ‘Central’s Health & & Security Master Strategy’
- Declaring Central Shopping Centers as the supreme shopping locations for Chinese New Year Event where conventional offerings for forefathers are readily available in tightly-secured product packaging. Consumers will likewise get to take pleasure in the environment of a Chinese market, with stunning areas for picture shoots.
- Promos will be provided with discount rates of as much as 70% and brand-new collections will be readily available with discount rates of as much as 30%, targeting clients with high costs power. Take pleasure in the very best worth promo and get an opportunity to win Ang Pao rewards worth up 100,000 baht, diamond pendants, and other rewards. An overall of 110 rewards will be readily available, together with cashback benefits of as much as 21% from 29 Jan to 21 Feb 2021
- Partnering with astrologist Master Chang– Tossaporn Sritula to boost clients’ good luck. For every single 1,500 baht invested, get a limited-edition ‘Sticker label of Luck’ advised by Master Chang and restricted edition of a red envelope. The leading 5 spenders whose costs satisfies the requirements will get a special fortune-telling session with Master Chang. Free ideas for great luck are readily available through LINE: Central Life.
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Bangkok– Central Pattana Plc., a leader in retail & & home advancement with 33 shopping mall across the country consisting of centralwOrld, CentralPlaza, CentralFestival, Central Phuket and Central Town, reveals its technique for the very first quarter of the year, with an overall financial investment of THB 200 million in anticipation of the easing of lockdown limitations, intending to assist drive the Thai economy forward. Partnering with Central Retail Corporation Plc., and other partners consisting of AEON Charge card, Citi Charge Card, Kasikornthai Charge Card, Krungsri Charge Card, KTC Charge Card, Siam Commercial Bank Credit Card, TMB Charge Card, Thanachart Charge Card, SCIB Charge Card and Jubilee Business Plc., it starts a huge project ‘The Great Chinese New Year 2021– The Land of Luck’, which will commemorate the arrival of the Year of the Golden Ox, which comes when in a 60-year cycle. The project is focused on developing a costs state of mind and highlighting Central Shopping Centers as the supreme location for Chinese New Year Event.
Promos will be performed at both the outlet store and throughout the remainder of the shopping mall with discount rates of as much as 70% while discount rates of as much as 30% will be provided on brand-new arrivals. A wide variety of other unique advantages will likewise be provided to assist boost your fortune in the Year of the Ox. The project will be ranged from 29 Jan to 21 Feb 2021 at Central Shopping Centers nationwide, with the expectation of increasing traffic by 15-20%.
Dr. Nattakit Tangpoonsinthana, Executive Vice President of Marketing for Central Pattana Plc., stated: “In current months, the federal government, the economic sector and the public have actually been offering their complete cooperation to assist avoid the spread of COVID-19, and as the federal government just recently began to reduce lockdown limitations for more companies, Central Pattana, as the marketplace leader, wishes to belong to the driving force behind the Thai economy. In the very first quarter this year, CPN will concentrate on the following secret marketing methods:
Technique 1– Huge Effect Project: The business will run its Chinese New Year project while keeping high security and health requirements and highlighting Central Shopping Centers across the country as the supreme location for Chinese Brand-new Year events. The project is focused on increasing the costs state of mind and promoting the customs of Thai individuals of Chinese descent. As operator of shopping mall with more than 15,000 occupants across the country, the financial investment in this brand-new project will assist both the occupant shops and their personnel acquire more earnings, which will eventually assist drive the nation’s economy forward. All shopping mall will have their own magnets to draw in clients, with information as follows:
1. Promos using terrific worth for cash and great offers readily available throughout the shopping mall. Discount rates of as much as 70% will be provided. As the Chinese think that it is best to begin the brand-new year with newly-purchased things, discount rates of as much as 30% will be provided on brand-new collections. In addition, getting involved charge card users will get cashback benefits of as much as 21% of the quantity invested.
a.More than 110 fortunate draw rewards are readily available for members of The 1 card who invest 1,500 baht at getting involved shops or dining establishments at the shopping mall. They can get in the fortunate draw for an opportunity to win terrific rewards such as present cards worth as much as 100,000 baht from Central Retail, genuine diamond pendants from Jubilee or shopping coupons from prominent brand names.
b.Customers who invest 1,500 baht or more will get an ‘Immediate Win’ in the kind of the ‘Sticker label of Luck’ from our partnership with astrologist Master Chang ¬– Tossaporn Sritula and will likewise get a red envelope of true blessings for wealth, joy, good luck and romantic luck.
c.The leading 5 spenders whose costs satisfies the 300,000-baht minimum costs requirement throughout the project will get a special fortune-telling session with Master Chang.
2. Hilighting landmarks for Chinese Brand-new Year events for all provinces nationwide, with a Chinese market where clients can come and go shopping securely. Each shopping mall will have its own highlights. For instance, centralwOrld will establish the shrine of Caishen, the God of Wealth, for worshiping and the Love Moon Bridge will be established in the middle of the shopping mall. CentralPlaza West Gate will have huge Kau Cim fortune informing sticks and a dragon dance program including an 80-meter-long dragon. CentralPlaza Bangna will have the Plum Flower Lantern Celebration in China Town. Central Town will have the True blessing Garden with huge fortunate Chinese characters. CentralFestival Pattaya Beach will have the ‘Tunnel of Luck in Love’ and a Chinese market including terrific Chinese meals and offerings for forefathers. CentralFestival Chiang Mai will thrill Dim Amount enthusiasts with over 100 options of Dim Amount meals from popular dining establishments in Chiang Mai. Unique meals will likewise be readily available specifically at the occasion. CentralPlaza Nakhon Ratchasima will include a 4-meter-long dragon ice sculpture crafted by the carver who won the Ice-Assemblage Champion in Harbin, China. CentralPlaza Hat Yai will include a 2-meter-tall Guan Yu God statue and 36 kinds of Guan Yin. CentralPlaza Ubon Ratchathani will include a 40-meter-long lantern tunnel.
3. Using the online-to-offline (O2O) method, with the ‘Chinese New Year Filter’ for everybody to take pleasure in on online platforms like Facebook and Instagram. Everybody can participate in this activity by just looking for ‘CPNlife Filter’ and sharing their photos with the filter on their ‘Story’ or publishing on their ‘Wall’ to stand to win an unique reward.
In this very first quarter, another huge project to be released is ‘Valentine’s Day 2021’ when every Central Shopping mall will be become a Land of Love. A range of activities will be provided. For instance, at centralwOrld to arrange an event of admiring ‘Trimurti Shrine’. Other branches will arrange a marital relationship registration event, Love Market, Sugary food Signature Market and so on. Do not miss out on lots of highlighted photogenic areas at Central Shopping Centers.
Technique 2– Enhancing business community by constructing a value-chain with companies that have shared interests and through the collaboration project: Assisting other companies in the tourist and hospitality sectors and teaming up with the federal government to assist farmers and those impacted by the COVID-19 pandemic.
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- Partnering with companies with worth chains that support each other: For the hospitality sector, in March and April, centralwOrld and other shopping mall in significant traveler towns like Pattaya, Chiang Mai and Phuket will be partnering with hotels under Centara and Hilton to run a Staycation and workcation program targeted at leading spenders. The program will not just assist enhance tourist in these provinces however likewise the tourist of catchment locations from close-by provinces. In addition, we will be running the ‘Area Program’ to assist regional companies near our shopping mall, with a concentrate on food companies. We will likewise be partnering with shipment partners to use a totally free shipment service.
- ‘ Moving Quick ‘to assist occupants: Partnering with partner shops to establish locations for establishing shipment and takeaway service counters to assist enhance sales for some 300 occupant dining establishments at 18 of our shopping mall nationwide.
- Coordinating With the federal government to assist SMEs and regional neighborhoods: We will supply totally free area for suppliers to consult with purchasers. We have actually supplied more than 40,000 m2 of retail area for this program to assist SMEs, regional neighborhoods and other professions impacted by the COVID-19 pandemic. For instance, centralwOrld together with the Internal Trade Department under the Commerce Ministry just recently held the ‘Fruit & & Farm Celebration’. CentralPlaza West Gate is signing up with the Workplace of Company Advancement Nonthaburi to hold ‘Markets Join versus COVID-19’ (up until 31 January). CentralPlaza Pinklao together with farmers from Taling Chan will hold the ‘Pan Suk Market’ (2-15 February). CentralPlaza Surat Thani is partnering with the Royal Task to hold the ‘Strawberry Fan’ celebration (up until 1 February).
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Technique 3– Inviting the ‘Next Typical’ and declaring status as Health & & Security Leader: CPN is maintaining its guard to declare ‘Central’s Health & & Security Master Strategy’ focused on motivating individuals to be disciplined when it pertains to looking after themselves and to be thoughtful of other individuals’s security. Central shopping mall nationwide will continue to promote strict procedures. For those who aim to purchase offerings for forefather worshiping, Central Food Hall/Tops will use a wide array of pre-arranged sets of offerings for forefather worshiping in firmly protected product packaging in a quote to supply benefit to clients and abide by the preventative procedures. Acrylic partitions will be put up to separate each of the personnel accountable for product packaging the offerings. Other preventative procedures have actually likewise been boosted such as pre-entry procedures like temperature level screening and examining to see if the face masks are used properly, tracking and extensive training for personnel, guaranteeing that the main air-conditioning systems are tidy and safe with an air flow system and continuous UV-C sanitation, daily huge cleansing, and increased frequency of sterilizing typical contact points (every 15 minutes) in addition to guaranteeing that dining establishments follow stringent procedures both at the front and in the cooking area.
The Terrific Chinese New Year 2021– ‘The Land of Luck’ lets you commemorate the Chinese New Year in the land of ‘Luck’. Come and boost your good luck in the Year of the Golden Ox hygienically and securely at all 33 Central Shopping Centers nationwide, consisting of centralwOrld, CentralPlaza, CentralFestival, Central Phuket, and Central Town. Discount rates of as much as 70% are being provided and as much as 30% discount rates are being provided on brand-new product. Lots of rewards, benefits and unique advantages will likewise be readily available together with terrific food from dining establishments at the shopping mall and numerous activities for promoting best of luck. The project and promos will range from 29 January to 21 February 2021.
Emphasize Advertisings:
Shopping & & Dining with Social Distancing: This promo is focused on reacting to the modification in customer habits where individuals pick to visit their area shopping mall with function and tend to prevent big crowds. The primary target will be high-spending clients. For instance, the leading 10 spenders in the style classification just @centralwOrld, with minimum costs of 20,000 baht will get the example Chinese New Year Collection (readily available from February 10-14). Unique Chinese New Year collections such as the collection ‘Chinese New Year Jubilee’ and example will be readily available. In addition, to highlighting Central Shopping Centers as the supreme food locations, this project will provide an excellent chance for clients to go to Central shopping mall to take pleasure in scrumptious food at popular dining establishments like the Michelin-starred dining establishments, bubble tea, and Café Society without needing to wait in line for too long. Central has actually likewise partnered with SCB’s Kin Kao Kan Mai project to use discount rates for both dining-in and eliminate food (readily available from February 8-10). For those who aim to purchase offerings for their forefather worshiping, Central Food Hall/Tops will use a wide array of pre-arranged sets of offerings for forefather worshiping throughout the Chinese New Year. Other Chinese New Year requirements and fortunate product will be readily available at the Chinese market at all Central shopping mall.
CPN is coordinating with Central Retail Corporation, the leader of Thailand’s retail sector with a network of more than 3,800 shops, to enhance customer costs throughout the Chinese New Year, with unique promos readily available at Central Retail’s shops and at partner companies under the Central Group. Central Outlet store will use discount rates of as much as 30% on brand-new product, plus additional discount rates and cashback benefits of as much as 8,500 baht for members of Central The 1 Charge Card. The 1 members can redeem 1,000 benefit points for a 150-baht e-coupon (restricted to 70,000 redemptions just). Robinson will use discount rates of as much as 70% and additional discount rates of as much as 8,500 baht. The 1 card members can get a bonus offer of 1,000 benefit points throughout the ‘Fortunate Day’ duration from 12-14 February. Free free gifts of windmill pendants worth 580 baht each will be readily available. Tops/Food Hall will use pre-arranged sets of Chinese Brand-new Year offerings at unique rates. Consumers can likewise take pleasure in ‘Immediate Reward for Shopping’ and get a Tops present card worth as much as 200 baht when their costs satisfies the requirement. Consumers can likewise stand to win an iPhone 12 Pro and Tops present cards daily throughout the month of February. Power Purchase will use discount rate vouchers worth as much as 28,888 baht for clients who invest 8,888 baht or more per sales slip. SuperSport will use discount rates of as much as 60% and use a 200-baht discount rate voucher at the bottom of the invoice. B2S will use discount rates of as much as 50% and let clients participate in the ‘Ang Pao Ao Pa’ video game on its B2S Club site to stand an opportunity to win rewards worth more than 22,000 baht. OfficeMate continues to use low rates throughout the year and will use unique discount rates of as much as 50%. Shops under Central Marketing Group at Central shopping mall such as LEE, Dyson, G-Shock Casio, FitFlop and MLB will use discount rates of as much as 70%.
