ATTA president Vichit Prakobgosol speaks at a conference throughout the ATTA’s roadshow in Hefei, China.

Thai travel bureau are mobilising efforts to charm back Chinese visitors in the wake of July’s lethal Phuket boat catastrophe and in the middle of increasing competitors from neighbouring nations by promoting second-tier provinces and attracting authorities to alleviate visa requirements.

Members of the Association of Thai Travel Agents (ATTA) last month carried out roadshows in Tianjing, Quingdao, Hefei and Nanjing to draw Chinese travelers to 55 secondary provinces in Thailand.

The roadshows in the 4 Chinese cities drew in as lots of as 400 Chinese travel representatives to numerous occasions.

The capsizing of the trip boat Phoenix off Phuket on July 5 declared the lives of 47 Chinese guests. Ever since, the variety of Chinese travelers in the nation has actually plunged by a reported 20-30%.

Thailand’s image suffered a fresh shiner when a security personnel at Don Mueang airport came under fire after a video revealing him attempting to strike a Chinese traveler in the face at the airport went viral.

” The boat sinking triggered individuals to be worried about security,” stated Anchalee Kumwong, director of the Tourist Authority of Thailand’s (TAT’s) Beijing workplace. “I need to state that we are investing a great deal of effort attempting to bring the Chinese travelers back to Thailand.”

ATTA president Vichit Prakobgosol worried that the nation likewise deals with difficult competitors from other nations such as Vietnam and the Philippines, which are pursuing a price-cutting technique.

The Philippines simply introduced a brand-new airport in the resort city of Cebu, where Chinese signboards can be seen all over in an obvious relocate to impress Chinese travelers.


Mr Vichit stated it is very important for Thailand to come up with brand-new procedures to draw in Chinese visitors, such as the promo of tourist in second-tier provinces.

Another possible technique is the easing of visa requirements for Chinese visitors.

China has actually asked for visa-free travel for its nationals, and lots of nations have actually started to comply.

” I understand it’s tough to waive visas for them, because the nation [Thailand] makes 10s of billions of baht a year from visa costs,” Mr Vichit stated. He stated he would rather ask the authorities to think about a double-entry visa over a six-month duration for Chinese travelers rather.

Such a procedure would a minimum of develop the impression that Thailand connects significance to Chinese visitors, he stated, including that the procedure ought to be executed ahead of the coming holiday.

” If they [the Chinese] do not believe of us as the No. 1 [tourist destination], this implies we will lose chance in tourist market,” Mr Vichit stated. “It would be considerably harmful.”

Adith Chairattananon, honorary secretary-general of the ATTA, prepares to petition the Tourist and Sports Ministry and the TAT to back a double-entry visa plan as quickly as possible.

Mr Adith revealed self-confidence that arrivals of Chinese travelers would enhance in the coming months, however he stated the immediate job now is to guarantee that the variety of flights from China to Thailand do not drop.

” The group investing the most now is the Chinese,” Mr Adith stated.

Gao Jian Jun, of the China National Tourist Administration in Tianjin, stated the unfavorable sensations about previous issues in Thailand have actually gone.

He stated that while it stays unpredictable whether Chinese travelers will head to Thailand as normal throughout Golden Week (Oct 1-7), he’s rather sure that from December they will return to Thailand as a prime location.

” The Chinese constantly consider Thailand amongst the leading locations,” Mr Gao stated. “Chinese visitors pay more attention to security, and the Thai authorities have actually revealed they are passionate about setting out procedures to handle the problem.”

Lerdchai Wangtrakoondee, director of the TAT’s Shanghai workplace, firmly insisted that Thailand ought to not participate in rate wars with other nations to draw Chinese travelers.

He stated the nation’s tourist market is past that point, keeping in mind: “We have actually pertained to the area where we require to take into consideration quality more than amount. The visitors need to get services and be impressed by them. They pick to come to take a trip in Thailand due to quality.”

Mr Lerdchai stated the TAT is dealing with Chinese tourist sites to share details about the second-tier provinces and draw Chinese visitors.

More focus will be put on eco-friendly tourist, with security requirements and costs being kept at middle to high levels in all sectors, he stated, keeping in mind that high-end, sports and household groups, in addition to couples will be targeted.

The second-tier provinces, especially those with special cultures and customs, will draw in visitors, specifically those who search for tourist details online, Mr Lerdchai stated, keeping in mind that the technique will likewise be a benefit for earnings circulation in regional neighborhoods.

” The Chinese love Thailand and they like our incomes, something that charms them,” he stated.

According to Mr Lerdchai, 100 million out of the 1.4-billion-strong Chinese population ended up being richer every year, and it’s most likely that they wish to take a trip abroad more.

In 2015, 9.38 million Chinese pertained to Thailand and invested 529 billion baht. High-income earners choose concerning Bangkok, Phuket, Chiang Mai and Pattaya.

The promo of tourist in second-tier provinces might introduce a brand-new experience for groups to prepare a Thai journey by themselves, according to Ms Anchalee.

She stated tourist bundles for provincial clusters might be presented; for example, organizing Chiang Mai, Chiang Rai and Lampang or Pattaya, Chantaburi and Trat.

Ms Anchalee stated her workplace puts focus on high-end, health and sport groups, which are acquiring steam.

Some 60% of Chinese travelers in Thailand are ladies, a group thought to invest more than guys. The workplace is likewise discovering methods to draw in groups of ladies preparing to take a trip to Thailand on their own.


Health tourist is acquiring momentum amongst Chinese visitors since they can fly to Thailand in less than 5 hours and discover great services, professionals and updated medical devices, however at lower costs than in Europe, Singapore and Japan, Ms Anchalee stated.

She stated a five-day health examination bundle might cost 10,000-12,000 yuan (47,000-56,507 baht). Appeal services are another selling point of Thailand for Chinese clients.

Rungruedee Yavichai, operator of CCT Express Co, a member of Chiang Mai Trip Group, stated that after the July boat mishap Chinese visitors have actually begun to change from Phuket in the South to Chiang Mai and other northern provinces.

They tend to take a trip to a cluster of numerous provinces, such as Chiang Mai, Chiang Rai, Lampang, Lamphun and Phayao, she stated, including: “Now the four-star hotels in these provinces are completely scheduled.”

Yongyuth Ng Rattanakorn, the executive director of trip boat operator Andaman Wave Master, stated the terrible boat occurrence did not frighten all Chinese travelers.

” We still see Chinese visitors heading to Thailand,” he stated.

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