Maurice Lacroix hosted the launch of AIKON Master Grand Date Black on 23 November 2022 at Gaysorn Town, commanded by Mr. Marcel Gut, Global Sales Director of Maurice Lacroix, who flew over from Switzerland and seized the day to present Ms. Louisa How, Maurice Lacroix Regional Sales Supervisor, SEA from Singapore who likewise signed up with the occasion.
Mr. Ravis Haetanurak, Brand Name Supervisor, Maurice Lacroix Thailand, evaluated the success of the yearly Maurice Lacroix Collection, stating: “It is another year of remarkable accomplishment for Maurice Lacroix, seeing it create sales development of 120% year-on-year in the Thai market. The brand-new Maurice Lacroix Shop idea was formally debuted worldwide in Thailand on 1 July 2022 at Gaysorn Town, Bangkok’s high-end shopping mall.
This consists of the special collective job in between Maurice Lacroix and Maurice Lacroix Buddies of Brand Name, Parinya Sirisinsuk, Thai born street artist aka Benzilla. The Maurice Lacroix Benzilla Scandal sheet has actually gotten frustrating actions with items offered out within 2 days.”
The brand name’s success is likewise evidenced by including 5,300 fans of its Maurice Lacroix Club Thailand Facebook fanpage within 1 year. Maurice Lacroix’s brand name growth to the Thai fan base in 2022 is concentrated on the brilliant Urban Spirit highlighting the brand-new generation way of life and city lifestyle that drives rapid brand name development in Thailand.
At the launch of the AIKON Master Grand Date Black for the year-end collection, Morris Lacroix hosted a celebratory banquet signed up with by Chef Joe of Chef Table Cooking area Kin who produced an unique menu for media and VIP visitors participating in the occasion, consisting of a present and memento treat produce the occasion likewise.
Maurice Lacroix AIKON Master Grand Date Black
Urban design. Swiss workmanship.
The brand-new AIKON Master Grand Date Black is worn black and white tones, skilfully having fun with contrasts to provide a distinctive appearance. It utilizes the mechanical virtuosity of the Work of art collection while welcoming the AIKON’s city style language. The resultant watch maintains Maurice Lacroix’s credibility for providing noteworthy design, Swiss workmanship and high viewed worth.
Maurice Lacroix is based in Saignelégier, a stunning town situated in the Swiss Jura. Within the boundaries of its atelier, the brand name utilizes its large competence, crafting fantastic expressions of great watchmaking. Undoubtedly, it is here where the extremely popular AIKON designs are produced together with the Maison’s high-end Work of art collection, a series of watches typically geared up with a Manufacture motion.
In 2021, Maurice Lacroix introduced the AIKON Master Grand Date, a watch joining the mechanical virtuosity of the Work of art collection with the AIKON’s city style language. Now the brand name is happy to reveal the release of a brand-new variation of this latter design, the AIKON Master Grand Date Black, a wrist watch which stylishly juxtaposes black and white tones.
The AIKON Master Grand Date Black exists in a kindly proportioned 45mm stainless-steel case, worn black DLC. Its downplayed look, a little brooding in character, is easily trendy. The display screen imparts suggesting while concurrently revealing various motion parts in movement. It includes a dial plate, performed in vertically brushed black DLC, enhancing the sneaky nature of the watch.
The dominating hours and minutes are revealed on an off-centre dial enhanced with Clous de Paris, while a little seconds show is located nearby. A self-winding Manufacture motion, the ML331 calibre, sits at the heart of the watch, standing testimony to the Maison’s watchmaking knowledge. Found at 10 o’clock, an intricate system, including 2 date discs, provides an extremely readable large-format date sign.
Constant with other members of the AIKON collection, the case shuns standard lugs and incorporates the strap within the real estate, providing outstanding user convenience. Maurice Lacroix has actually selected to gear up the design with a brand-new design of rubber strap that includes the brand name’s name provided in relief in addition to a 2nd strap made from artificial leather with fabric impact, integrating the brand name’s now-legendary’M’ logo design. Endowed with the Maison’s Easy Strap Exchange system, it is basic to change from one strap to another without the requirement for tools.
With this most current production, Maurice Lacroix has actually provided something brand-new while perpetuating the noteworthy strengths of the AIKON, specifically accomplished style, Swiss workmanship and high viewed worth.
Just 50 of the AIKON Master Grand Date Black premier collection are readily available around the globe, of which Thailand has the benefit of having 10 watches to offer. Each watch is priced at 329,000 baht.
For additional information and pre-order, please go to Maurice Lacroix 10 branches at: Maurice Lacroix Shop, second flooring, Gaysorn Town, Siam Apotheosis, Central World, Central Chidlom, Central Ladprao, Central Pinklao, Central Celebration Eastville, Central Plaza Bangna, Central Celebration Pattaya Beach, Central Celebration Phuket or LINE Authorities Account @MauriceLacroixTH
Maurice Lacriox Facebook https://www.facebook.com/MauriceLacroixThailandOfficial/
Site: www.mauricelacroix.com
