US-based hotel chain Travelodge wishes to broaden its portfolio in Thailand with an objective of running 50 hotels by 2020 to capitalize thriving tourist.
Jonathan Wigley, president of Travelodge Thailand, stated the group runs 2 residential or commercial properties in Thailand, one in Bangkok and the other in main Pattaya.
By 2020, it anticipates to run hotels in popular tourist locations such as Chiang Rai, Chiang Mai, Khon Kaen, Hua Hin, Rayong, Phuket, Khao Lak, Koh Samui and Krabi, along with more websites in Bangkok and Pattaya (Jomtien).
” For Thailand our goal is to have a minimum of 15 residential or commercial properties or 3,000 spaces by the end of 2018. Our company believe in the longer term our growth will include 50 residential or commercial properties or 10,000 spaces by 2020,” Mr Wigley stated.
The chain utilized to handle 4 Travelodge hotels in Thailand throughout 1989-2000 prior to ending management agreements due to the fact that of a modification in hotel owners and management offers. These made up 2 hotels in Phuket, one in Krabi and one in Bangkok.
The group went back to Thailand with Travelodge Pattaya, which was introduced in July this year with 168 spaces and regularly performs at 80-90% tenancy. Travelodge Sukhumvit Soi 11, including 224 spaces, opened early this month and has a typical tenancy of over 80%.
Travelodge Sukhumvit 11 opened in early November this year. The brand name intends to have 50 residential or commercial properties in Thailand by 2020.
Stephen Burt, chairman of Travelodge Asia, stated there are almost 1,000 Travelodge branded hotels around the world today. The brand name’s growth into Asia began in 2017 with its very first hotel Travelodge Kowloon in Hong Kong opening in February. Travelodge Batam in Indonesia is set to open in January 2018, and will follow 2 hotels in Kuala Lumpur, Malaysia and in Singapore.
” In overall, we have 15 hotels running in Hong Kong and Southeast Asia, consisting of Malaysia, Indonesia and Thailand. Our short-term target for the area [including Hong Kong] in regards to portfolio size is 50 hotels and based upon our development trajectory to date, we anticipate to attain this objective by 2019,” Mr Burt stated.
Asia is still reasonably little in the context of Travelodge’s international brand name footprint, however there is no doubt the area provides far more development chance for the brand name, he stated.
Mr Burt stated the mid-scale sector provides higher development chance compared to the upscale and high-end sections.
Asia has 3 of the 4 most populated nations on the planet– China, India and Indonesia– along with a number of others with considerable populations such as Japan, Thailand, Vietnam, Myanmar, South Korea and the Philippines.
Asia’s blossoming middle class has actually begun to take a trip to local areas, with long-haul markets such as the United States, UK and Australia likewise thinking about the area.
” In the extremely short-term we will take control of some hotels in Indonesia and Malaysia. We are likewise dealing with introducing the brand name in some entrance cities such as Singapore, Tokyo, Seoul, Jakarta, Bali and Manila,” he stated.
Mr Burt stated the crucial elements from a consumer’s point of view are excellent areas, a worth proposal on rates and a high level of security.
From owners’ point of views, there is a concentrate on providing an optimum bottom line return and circulation expenses are ending up being a more vital element to the formula.
” We securely think mid-scale hotels can not bring the expense problem of costly commitment programs so we will continue to concentrate on our ‘TravelodgeR’ acknowledgment program that provides significant advantages to our visitors however at a portion of the expense of a full-blown commitment program,” stated Mr Burt.
