A winner has been choose amongst 4 communities battling it out in a Sensible Village undertaking initiated by Thailand Conference and Exhibition Bureau (TCEB), selling the home conferences and occasions trade.
Groups from these communities participated in a contest final month to advertise and create consciousness of the Sensible Village scheme by way of on-line channels. The profitable crew, which gained probably the most views and engagement throughout Nov 1-20, 2017, was Pak Phraek group in Kanchanaburi, with 337,667 views, likes, shares and feedback through social media.
The three different collaborating communities had been Suan Phung in Ratchaburi province, Doi Mae Salong Nok in Chiang Rai and Wang Nam Khieo in Nakhon Ratchasima.
4 firms and 11 startups took half within the competitors to develop digital platforms in order that the communities might share their experiences and promote their native identities.
The firms had been Krungsri Finnovate Co, Tipco Meals Plc, TV Thunder Plc and Superior Information Service Plc. Aside from massive firms, every group additionally teamed up with startups.
Suan Phung was paired up with Tipco Meals and startups Completely happy Famers, Take me Tour and Ticket Tail undertaking. Pak Phraek partnered with Krungsri Finnovate and startups Journey Packer, Zip Occasion and Native Pillow. Doi Mae Salong Nok labored with TV Thunder along with Native Alike, VT Thai and Penguint. Wang Nam Khiao joined forces with Superior Information Service and Hivesters, Veget Day by day and Zip Occasion.
The groups promoted consciousness of the scheme by way of totally different on-line channels and obtained a complete of 1,069,501 views. The highest prize included digital units value greater than 100,000 baht. In whole, the Sensible Village’s pilot undertaking garnered 4,070,953 views in the course of the three-week competitors.
Sarita Chintakanond, a specialist at TCEB, stated the undertaking was supposed to enrich the bureau’s efforts to bolster the nation’s conferences, incentives, conventions and exhibitions (Mice) trade, which goals to generate sustainable financial improvement for native economies.
The scheme is additional supposed to advertise associated actions in non-traditional Mice areas reminiscent of Bangkok, Chiang Mai, Phuket, Pattaya and Khon Kaen.
“The Sensible Village undertaking engages key stakeholders by way of a public-private-people technique, which is a part of the federal government’s Pracha Rat coverage to propel native economies,” she stated.