Brand name wants to offer everyday products to develop acknowledgment in the domestic market, composes Pitsinee Jitpleecheep
Naraya is extensively understood for its “Bangkok bag”, popular as a keepsake for travelers in addition to a style icon for Thais.
However the brand name wishes to shift into offering everyday products to Thais.
Pasin Lathouras, primary service advancement officer of Narai Intertrade, the online marketer and supplier of Naraya handicraft purses, stated the business will begin offering bags at 7-Eleven corner store by the end of this year.
Mr Pasin, 26, kid of Wasna Lathouras, the creator of Naraya, stated the business is arranged to release the environment-friendly NR Naraya purse at 7-Elevens in Pattaya next month, slowly increasing to sales at 10,000 branches next year. The relocation intends to make Naraya items more familiar to Thais.
Naraya items are cost 34 stores in retail complexes, primarily in traveler locations such as Cancer Ratchadamri, Jungceylon Phuket, Terminal 21 Pattaya, Maya Chiangmai and CentralWorld.
” Some 80% of Naraya items are offered to foreign travelers,” he stated. “However with the tourist service varying this year, this is the time for us to reinforce Naraya’s brand name amongst Thais. As soon as a strong grip in the domestic market is developed, we will focus more on broadening abroad to understand our dream to make Naraya end up being an international brand name.”
Narai Intertrade was established in 1989, offering extra parts for the automobile market. The business’s service later on experienced issues since of an absence of item schedule and relocated to produce fabric items and pertinent devices.
In 1993, the business developed a factory using 15 personnel operating 15 sewing devices.
The items were offered in a small 2 square metre shop at Narai Phand in the Pathumwan location.
Ever Since, the business has actually thrived and today has a labor force of more than 3,000 with over 4,000 freelance employees working together throughout the nation to produce premium items for Naraya.
Core clients are flight attendants, pilots and airline companies.
” Our items ended up being popular by word of mouth thanks to item quality, budget friendly cost and ease of bring,” Mr Pasin stated.
Apart from 7-Eleven shops, the business prepares to broaden by means of online to hire more youthful clients, as more clients store online, part of the business’s efforts to manage digital interruption.
Naraya is preparing a soft launch of its own online market next month. It likewise wishes to offer items on more airline companies.
With the domestic client focus, the business anticipates sales to Thais will increase to 30-40% over the next 5 years, up from 20% now.
There are 8 brand names under Naraya, each targeting different client groups. They are Naraya; NR by Naraya for 7-Eleven shops; NARA by Naraya for males; LaLaMa (Bohemian design fashion); Aphrodite (a high end females’s style); Evangelisa (style brand name); Naraya Tea Space dining establishment; and DariVari, a current skin care line of product.
Naraya items are made at 3 factories, 2 in Buri Ram and one in Nakhon Ratchasima.
Naraya items are popular amongst the Chinese, Japanese and Southeast Asians.
Mr Pasin stated the business prepares to open a shop in Athens, Greece in the future.
London, Milan, Paris and Italy are other target audience for future outlets.