Nasvera Tantichirasakul, executive vice president (left) and Rojanee Boonyarud, deputy handling director, Outlet Shopping mall Co. (Image by Pitsinee Jitpleecheep)

Pena Group, a regional garment business, is enhancing its premium outlet company in preparation for fiercer competitors as big gamers get in the marketplace.

With the entry of Central Pattana’s Central Town and Siam Piwat’s Siam Premium Outlet, the premium outlet area in Thailand is approximated to double to about 200,000 square metres.

There is likewise speculation that Rangsit Plaza, the operator of Future Park Rangsit, and The Shopping mall Group might open exceptional outlets.

Nasvera Tantichirasakul, executive vice-president of Pena, stated the group is working out with partners to include more services to all 9 premium outlets throughout the nation.

The business likewise prepares to refurbish exceptional outlets next year.

Outlets are at traveler locations– Pattaya, Cha-am, Khao Yai, Krabi, Udon Thani, Ayutthaya, Chiang Mai, Phuket and Samui– covering area of 101,300 sq m.

Rojanee Boonyarud, deputy handling director of Outlet Shopping mall under Pena Group, stated the business will likewise begin to refurbish the Pattaya branch on 20 rai next year prior to upgrading the other 8.

All remodellings are anticipated to be finished in 3 years.

” Area at our shopping centers will be broadened and services will be contributed to please consumer need, with a fresh and contemporary image in action to altering customer behaviour,” Ms Rojanee stated.

The business likewise wishes to open a more high end outlet in the future.

Outlet Shopping mall anticipates overall earnings of outlet shopping centers to reach overall 800 million baht in 2022, up from about 480 million this year.

Ms Nasvera stated apart from the premium outlet, the group likewise makes, imports, and disperses clothing under brand names like Pena, 10 & & Co, DOSH, Hollywood Studio, Forest and DC Super Heroes in Thailand, and runs theme park, hotels, dining establishments and coffee shops.

” This is a hard year for the fashion industry due to the fact that of lower customer costs power, credited to high family financial obligation, the strong baht minimized traveler costs,” she stated.

The business will continue to broaden focusing mainly on traveler consumers, stated Ms Nasvera.

Superhero characters will be another focus for importing more brand names. Pena Group was given a licence to produce and market DC Comics Super Heroes items by means of retail and wholesale channels late in 2015. The business opened 3 DC Comics Super Heroes shops, offering items including Batman, Superman, Marvel Lady, and lots of others in Bangkok, Pattaya and Chiang Mai. A 4th DC Comics Super Heroes shop will open at Jungceylon complex in Phuket next year.

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