The Tourist Authority of Thailand (TAT) wishes to restore Malaysia as a source market this year with a brand-new project called “Open to the New Tone”.
Some 3.35 million Malaysians went to Thailand in 2017, below 3.49 million the year prior to.
Earnings from this market was 87.1 billion baht, below 88.6 billion in 2016.
The Bank of Thailand’s Southern Regional Workplace stated among the aspects behind the drop was the devaluation of the ringgit, which lowered Malaysian travel to southern Thailand in 2015.
Tanes Petsuwan, TAT deputy guv for marketing interactions, stated Malaysia stays among the top-performing markets for Thai tourist.
He stated the tourist project will present brand-new items to visitors and potentially expose a mascot for popular locations.
Mr Tanes stated Malaysia has direct flights to 8 Thai cities: Chiang Mai, Bangkok, Pattaya (through U-tapao airport), Phuket, Krabi, Surat Thani, Koh Samui and Hat Yai.
From May 18, Air Asia will run a direct path from Kuala Lumpur to Hua Hin 4 times a week.
According to TAT figures, total repeat visitors to Thailand made up a strong 59% of the overall in 2016, with typical everyday costs of 5,440 baht and typical length of stay of 4.8 days.
The ratio of groups to those taking a trip individually was 41:59.
For the Malaysian market, the leading 5 tourist activities were consuming Thai food (85%), day spa and health treatments (51%), archaeological sites (40%), night life (37%) and beaches (22%).
As such, the brand-new nationwide tourist project will be personalized to accommodate each and every single target section and market, Mr Tanes stated.
The TAT will direct Malaysians to food, nature, beaches and regional arts, he stated.